Red Bull, now iconic for its off-the-wall yet undeniably cool one-of-a-kind events, revealed its latest creation on Nov. 6 with Red Bull Straight Rhythm. A longstanding personal sponsor of two-time AMA Supercross champion James Stewart and current title sponsor of the Red Bull KTM racing team, this marked the first time the brand’s dream-to-reality trademark was applied to world of motocross racing.
Red Bull recently hosted Give Me Five in Spain, which featured a more condensed, excitement-driven take on the traditional racing format with five riders battling for five laps. However, Straight Rhythm is unlike anything seen before. Considered what Red Bull calls the “evolution of supercross,” Straight Rhythm is an “unwound” version of a supercross track, featuring the traditional obstacles that challenge riders on any given weekend during the AMA Supercross season but in a half-mile straight line.