The Team is launching a new interactive cutaway Formula One car on its YouTube channel. The shows the cutaway model and enables users to click on the different sections of it, which then takes them directly to the relevant footage explaining the purpose of the selected part.
This interactive video is the second of its kind on the Sauber F1 Team YouTube Channel and arguably one of the most innovative videos on YouTube. The team previously released a video featuring an interactive steering wheel that enables users to click the buttons on the wheel, which link directly to relevant videos, other social media channels of the team, and the subscription for the channel.

Letting the fans take over, the interactive steering wheel was a great success with over 25,000 views in just two weeks and significantly increased the subscriptions to the Sauber F1 Team YouTube channel.

Stephen Nuttall, Senior Director, Sports YouTube EMEA at Google said: “The Sauber F1 Team is doing a great job explaining the inside story of Formula One in an engaging and social way.  It is giving its fans an engineer’s and driver’s point of view, and what better way to do this than through an interactive steering wheel.”