For the first time in its history, Ford Motor Co. will auction off the first retail production example of an all-new model.
The car in question is the first 2015 Ford Mustang GT Fastback, which will be sold today at the 43rd annual Barrett-Jackson Scottsdale Collector Car Auction, with all proceeds being donated to the Juvenile Diabetes Research Foundation, one of Ford’s pet charities.
The Mustang, which has been redesigned for 2015, is one of the most hotly anticipated new cars in recent memory, and two prototypes on display this week at Barrett-Jackson have drawn huge crowds.
“Regardless of where people are from, their age, their gender, there’s such a true, strong, great reaction from people going, ‘You nailed it. You took this car we love, this icon and you made it all new,’” said Steve Ling, Ford Car Marketing Manager at Ford Motor Co. “They immediately liked the looks.”
Ling said Ford execs are excited about auctioning off the car tonight.
“To be able to do it here at Barrett-Jackson is an honor for us, because this is the crowd, I think that’s going to appreciate it more than any other,” said Ling. “What’s beautiful is not only is it a great car, but to match it up with such a great charity, that does such great work. we’re very pleased. At Ford, we’ve raised about $43 million through our own employees for JDRF … If we can raise a lot of money, which I think we will, we’re going to make a lot of difference to a lot of children.”
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Live coverage from Barrett-Jackson Scottsdale continues today on FOX (3-5 p.m. ET) and National Geographic (5 p.m.-Midnight ET). Here’s everything you need to know:Barrett-Jackson, Cars